LEGAL DOCUMENT
Last Updated : January 1, 2026
Privacy Policy
KR-RELIANCE LLC ("Company," "we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy. By using our website (www.kr-reliance.co) and services, you agree to the practices described below.
We may collect the following personal information directly from you when you use our website or submit an inquiry form:
CATEGORY
Contact Information
SMS Consent Records
Communication Preferences
Usage Data
DATA POINTS
Full name, email address, phone number
Consent acknowledgement, timestamp, program selected
Message program selection, opt-out status
Pages visited, time on site, browser type
HOW COLLECTED
Website inquiry form
Checkbox opt-in on web form
Form submission and SMS replies
Cookies and analytics tools
We do not collect or store payment information. Any payments are processed securely through third-party payment providers.
We use the information we collect for the following purposes:
Respond to inquiries and provide customer support
Send service-related SMS messages including appointment reminders, service updates, and responses to support requests (where consent is given)
Send marketing and promotional SMS messages (where separate consent is given)
Communicate regarding services you have requested
Improve our website performance and user experience
Maintain records required for legal and regulatory compliance
SMS consent and phone numbers are never used for any purpose beyond the program(s) you specifically opted into.
1. SMS Messaging Programs
KR-RELIANCE LLC operates two separate SMS messaging programs, each requiring its own independent and affirmative opt-in. Consent to either program is not a condition of purchase or form submission.
1.1 Service Notifications Program
By providing your phone number and selecting the Service Notifications checkbox on our website, you expressly consent to receive non-marketing, service-related text messages, which may include:
Appointment confirmations and reminders
Responses to inquiries submitted through our website
Service updates and account-related notifications
Customer support follow-ups
Frequency: Varies based on your service activity. Rates: Message and data rates may apply.
1.2 Marketing Alerts Program
By providing your phone number and selecting the Marketing Alerts checkbox on our website, you expressly consent to receive marketing and promotional text messages, which may include:
Special offers and promotional discounts
New service announcements
Marketing tips and educational content
Company news and updates
Frequency: Up to 4 messages per month (actual frequency may vary). Rates: Message and data rates may apply.
1.3 Opt-Out & Support (Both Programs)
ActionHow ToOpt outReply STOP to any messageGet helpReply HELP to any messageContact [email protected] support+1 (877) 588-2116
Upon completing your opt-in, you will receive a one-time confirmation text message from KR-RELIANCE LLC verifying your enrollment in the selected program. Standard message and data rates may apply to this confirmation message.
2. Consent Records
We maintain detailed records of SMS consent for compliance and verification purposes, including:
Web form submissions
Consent acknowledgements
Timestamps
IP addresses
Records are retained in accordance with our data retention practices (see Section 5).
3. Data Sharing & Third Parties
We do not sell, rent, or share your personal information with third parties or affiliates for marketing or promotional purposes. No mobile information, phone numbers, SMS opt-in consent, or text messaging originator opt-in data will be shared with any third party for marketing purposes.
We may share your information only in the following limited circumstances:
SMS Delivery: With trusted providers such as Twilio, solely to deliver messages you have consented to receive
Legal Compliance: When required by law, court order, or governmental authority
Protection: To protect the rights, safety, or property of KR-RELIANCE LLC or others
Business Transfer: In connection with a merger, acquisition, or sale of assets — you will be notified by email or website notice
4. Cookies & Tracking Technologies
We use cookies and similar technologies, including:
TypePurposeEssential cookiesCore website functionalityAnalytics (Google Analytics)Understanding how visitors interact with our sitePerformance cookiesImproving site speed and user experience
You may disable cookies through your browser settings, although doing so may affect website functionality.
5. Data Retention
We retain personal information only as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal obligations, and maintain consent and communication records.
Data TypeRetention PeriodContact information (name, email)Duration of business relationship + 3 yearsSMS opt-in consent recordsUntil opt-out + 4 additional yearsSMS message logs2 years from date of last messageWebsite analytics dataUp to 26 monthsSMS opt-out recordsIndefinitely (to prevent accidental re-enrollment)
You may request deletion of your information at any time by contacting us, subject to applicable legal retention requirements.
6. Your Rights
You have the right to:
Access the personal data we hold about you
Correct inaccurate or incomplete information
Delete your personal data
Withdraw SMS consent at any time by replying STOP or contacting us directly
Object to certain processing activities
To submit a request, contact us at [email protected] or +1 (877) 588-2116. We will respond within 30 days.
7. Security
We maintain reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction, including:
Encrypted data transmission (SSL/TLS)
Access controls
Regular reviews of data collection and storage practices
Security assessments of third-party vendors
Please note: No method of internet transmission or electronic storage is completely secure, and absolute security cannot be guaranteed.
8. Legal Compliance
KR-RELIANCE LLC complies with applicable laws and industry standards governing privacy and SMS communications, including:
TCPA — Telephone Consumer Protection Act
CTIA — Messaging Principles and Best Practices
CAN-SPAM Act
Delaware — Applicable state data protection requirements
10DLC Registration — KR-RELIANCE LLC's SMS messaging programs are registered with The Campaign Registry (TCR) under the 10-digit long code (10DLC) framework in compliance with major U.S. carrier requirements. All campaigns are registered prior to sending application-to-person (A2P) messages.
9. Policy Updates
We may update this Privacy Policy from time to time. When material changes are made, we will:
Update the "Last Updated" date
Post a notice on our website
Send an email notification to users on file (when appropriate)
Continued use of our website or services after any update constitutes acceptance of the revised Privacy Policy.
10. Contact Information
Method Detail
Mail - KR-RELIANCE LLC, 8 The Green, Dover, Delaware 19901, USA
Email - [email protected]
Phone - +1 (877) 588-2116
Website - www.kr-reliance.co
We aim to respond to all privacy-related inquiries within 30 business days.
This Privacy Policy supersedes all prior versions. Please review it periodically for updates.